29 Best Songs for Promotional Videos: Royalty-Free & Trending Tracks

1. Uptown Funk (Mark Ronson ft Bruno Mars)

Upbeat Tempo and Rhythm: Uptown Funk's infectious groove and undeniable rhythm create an energetic and memorable backdrop, perfect for injecting dynamism into your promotional video.

Catchy Melody and Vocals: Bruno Mars' charismatic vocals and the song's catchy melody are instantly recognizable and highly engaging, ensuring your viewers stay hooked.

Positive and Energetic Vibe: The overall feel of the song is undeniably upbeat and celebratory, making it ideal for conveying a message of success, progress, or excitement in your promotional content.

2. Counting Stars (OneRepublic - 2025)

Uplifting Melody: Counting Stars boasts a bright, major-key melody that instantly creates a positive and energetic atmosphere, perfect for conveying a brand's optimistic message in a promotional video.

Anthemic Quality: Its powerful chorus and driving rhythm are inherently motivational, making it ideal for scenes showcasing achievement, progress, or community.

Broad Appeal: The song's familiar and widely-loved nature ensures strong audience engagement, transcending niche demographics and guaranteeing a relatable feel for your promotional video's viewers.

3. Roar

Roar - Katy Perry

Powerful Vocals: Katy Perry's commanding vocals deliver an empowering message, perfect for conveying strength and determination in a promotional video.

Anthemic Quality: The song's soaring chorus and driving beat create an uplifting and memorable soundscape, easily captivating viewers.

Visual Synergy: Its motivational lyrics and energetic rhythm naturally lend themselves to dynamic visuals, making it ideal for showcasing action, achievement, or positive transformation.

4. Believer (Imagine Dragons)

Believer - Imagine Dragons

Powerful Vocals: Dan Reynolds' soaring vocals and raw emotion create a powerful and inspiring soundscape, perfect for conveying a sense of determination and overcoming adversity in your promotional video.

Driving Rhythm: The anthemic rhythm and driving beat provide a strong motivational energy, naturally enhancing the dynamism and impact of any visual narrative.

Memorable Hook: The instantly recognizable and catchy hook will easily stick with viewers, increasing the memorability of your video and its message.

5. Wake Me Up (True)

Uplifting Melody: Avicii's "Wake Me Up" boasts a relentlessly positive and catchy melody, instantly grabbing attention and setting an energetic tone perfect for promotional videos.

Dynamic Build: The song's structure builds gradually, creating a sense of anticipation and excitement that mirrors the progression often found in successful advertising campaigns.

Broad Appeal: Its upbeat tempo and blend of electronic and folk elements ensure "Wake Me Up" resonates with a wide audience, enhancing the reach of your promotional video.

6. Thunder (2017)

Powerful Vocals: Imagine Dragons' distinctive vocals in "Thunder" provide a strong, emotive core, ideal for conveying a sense of urgency or determination in promotional videos.

Driving Rhythm: The song's powerful, anthemic rhythm creates a sense of momentum and energy, perfect for highlighting action sequences or product launches.

Memorable Hook: "Thunder" boasts a catchy and instantly recognizable hook, making it highly effective for brand recall and leaving a lasting impression on viewers.

7. Titanium

Upbeat Tempo and Driving Beat: Titanium boasts a powerful, infectious beat perfect for injecting energy and excitement into promotional videos, instantly capturing viewer attention.

Sia's Powerful Vocals: Sia's instantly recognizable and emotive vocals add a layer of intensity and passion, elevating the overall impact of any visual narrative.

Broad Appeal and Global Recognition: The song's massive popularity ensures immediate relatability and recognition, making it a highly effective choice for diverse audiences and international reach.

8. CAN'T STOP THE FEELING! (Justin Timberlake)

Upbeat Tempo and Catchy Melody: CAN'T STOP THE FEELING!'s relentlessly positive rhythm and instantly memorable melody make it highly effective at grabbing attention and maintaining viewer engagement throughout a promotional video.

Positive and Energetic Vibe: The song's overwhelmingly joyful and uplifting tone creates a naturally enthusiastic atmosphere, perfectly suited for showcasing products or services meant to evoke feelings of happiness and excitement.

Broad Appeal and Commercial Viability: Its mainstream pop sound transcends specific demographics, making it a safe and effective choice for reaching a wide audience with your promotional material.

9. Adventure of a Lifetime (Coldplay)

Adventure of a Lifetime - Coldplay

Upbeat Tempo and Energy: Its driving rhythm and infectious beat create a dynamic and engaging atmosphere, perfect for injecting energy into any promotional video.

Anthemic Quality: The soaring vocals and powerful chorus generate a sense of excitement and aspiration, making it ideal for conveying a message of achievement or progress.

Visual Versatility: The song's adventurous spirit lends itself to a wide range of visual concepts, from exciting travel sequences to innovative product showcases.

10. Firework

Firework by Katy Perry

Uplifting Melody: The anthemic melody and powerful chorus of "Firework" instantly create a positive and inspiring mood, perfect for injecting energy into a promotional video.

Visual Synergy: Its celebratory theme and dynamic instrumentation lend themselves well to dynamic visuals, allowing for creative editing and impactful storytelling within a promotional context.

Broad Appeal: The song's widespread recognition and positive message ensure a broad audience connection, making it a highly effective choice for reaching diverse demographics.