29 Best Songs for Advertising: The Ultimate Playlist for Your Next Campaign

Choosing the right music for your advertising campaign can make or break its success. Finding the best songs for advertising isn't just about picking a catchy tune; it's about crafting an emotional connection with your target audience that resonates deeply and drives conversions. In today's saturated media landscape, a memorable soundtrack is more critical than ever. This is why we've compiled a list of top-performing songs, categorized to help you find the perfect sonic branding for your next project, whether you’re targeting millennials with upbeat pop or a more mature demographic with classic rock. We'll explore how different genres evoke specific emotions and consider the legal aspects of using copyrighted music in your ads. Get ready to discover the power of music marketing and elevate your advertising game!

29 Best Songs for Advertising: The Ultimate Playlist for Your Next Campaign
SongArtistAlbumListens
1. Uptown Funk Mark Ronson
Bruno Mars
Uptown Special 5B+
2. Counting Stars OneRepublic Native 4B+
3. Roar Katy Perry PRISM 4B+
4. Wake Me Up Avicii True 2B+
5. Paradise Coldplay Mylo Xyloto 2B+
6. Titanium David Guetta
Sia
Nothing but the Beat 2.0 2B+
7. CAN'T STOP THE FEELING! Justin Timberlake TROLLS (Original Motion Picture Soundtrack) 2B+

1. Uptown Funk (2014)

Uptown Funk

Artist: Mark Ronson ft. Bruno Mars

Upbeat Tempo and Rhythm: Its infectious groove and undeniable rhythm create an energetic atmosphere perfect for grabbing attention and boosting brand recall in commercials.

Memorable Hook: The instantly recognizable hook and catchy lyrics ensure high audience engagement, making it a top choice for memorable advertising campaigns.

Broad Appeal and Positive Vibes: Its universally upbeat feel transcends age and demographic boundaries, ensuring broad appeal for diverse advertising targets.

Uptown Funk - Mark Ronson,Bruno Mars

2. Counting Stars (Native)

Upbeat Tempo and Feel-Good Vibes: Counting Stars boasts a relentlessly positive and uplifting tempo, making it instantly engaging for viewers.

Memorable Melody and Catchy Hook: The song's instantly recognizable melody and chorus are incredibly sticky, ensuring high audience retention and brand recall.

Broad Appeal and Positive Associations: Its optimistic lyrics and anthemic quality create a positive and aspirational mood, making it suitable for a wide range of products and services.

Counting Stars - OneRepublic

3. Roar (2013)

Upbeat Tempo and Strong Vocals: Roar's driving rhythm and Katy Perry's powerful vocals create an instantly memorable and energetic soundscape, perfect for grabbing attention and injecting dynamism into an advertisement.

Anthemic Quality: The song's empowering message and soaring chorus evoke a sense of strength and confidence, making it ideal for commercials targeting audiences seeking inspiration or self-empowerment.

Broad Appeal and Pop Culture Resonance: As a globally recognized hit, Roar benefits from widespread familiarity and positive associations, ensuring strong audience recognition and engagement.

Roar - Katy Perry

4. Wake Me Up (True - 2025)

Uplifting Melody: Avicii's "Wake Me Up" boasts a relentlessly positive melody, instantly creating a feel-good atmosphere perfect for capturing viewer attention in commercials.

Broad Appeal: The blend of folk-influenced instrumentation and electronic dance elements makes it broadly appealing across demographics, ensuring a wide reach for your advertisement.

Memorable Hook: The instantly catchy chorus and memorable vocal hook stick with the audience long after the ad has ended, increasing brand recall.

Wake Me Up - Avicii

5. Paradise

Uplifting Melody: Paradise boasts a bright, major-key melody that evokes feelings of hope and optimism, perfect for creating a positive brand association.

Broad Appeal: Coldplay's instantly recognizable sound transcends age and demographic boundaries, ensuring a wide reach for your advertisement.

Memorable Hook: The song's catchy chorus is easily embedded in the listener's mind, increasing the impact and recall of your advertising campaign.

Paradise - Coldplay

6. Titanium (2011)

Upbeat Tempo and Catchy Hook: Titanium boasts an irresistible, high-energy tempo perfect for grabbing attention and creating a memorable brand association.

Sia's Powerful Vocals: Sia's instantly recognizable and emotionally resonant vocals add a layer of sophistication and impact, elevating the track beyond a typical pop anthem.

Broad Appeal and Global Recognition: Its widespread popularity and iconic status ensure strong audience connection, making it a smart choice for a diverse target market.

Titanium - David Guetta,Sia

7. CAN'T STOP THE FEELING! - TROLLS (Original Motion Picture Soundtrack)

Upbeat Tempo and Catchy Hook: CAN'T STOP THE FEELING!'s relentlessly positive rhythm and instantly memorable chorus make it incredibly effective at grabbing attention and creating a feel-good atmosphere, perfect for boosting brand recall.

Broad Appeal and Positive Vibes: The song's universally uplifting tone and feel-good lyrics transcend age and demographic boundaries, ensuring a wide audience connects with its message—a crucial element for successful advertising campaigns.

Versatility in Application: Its energetic yet not overwhelming sound pairs well with a variety of visual styles and product categories, making it a highly adaptable choice for various advertising projects.

CAN'T STOP THE FEELING! - Justin Timberlake

8. Adventure of a Lifetime

Upbeat Tempo and Driving Rhythm: "Adventure of a Lifetime" boasts a relentlessly positive and catchy rhythm, perfect for injecting energy and excitement into commercials.

Anthemic and Versatile Vocals: Coldplay's powerful yet accessible vocals lend themselves well to various advertising scenarios, easily adaptable to different brand identities.

Broad Appeal and Positive Message: The song's uplifting message and broad appeal make it a strong choice to connect with a wide audience, making it memorable and impactful in advertising.

Adventure of a Lifetime - Coldplay

9. Somewhere Over the Rainbow (1993)

Uplifting Melody: Somewhere Over the Rainbow's gentle ukulele melody and soaring vocals create an instantly recognizable and feel-good atmosphere, perfect for evoking positive emotions in viewers.

Broad Appeal: The song's timeless quality and hopeful message transcend cultural and generational boundaries, making it a versatile choice for a wide range of advertising campaigns.

Emotional Resonance: Its inherent optimism and sense of wonder can subtly enhance brand messaging, leaving a lasting positive impression on the audience and associating those feelings with the advertised product.

Somewhere Over the Rainbow - Israel Kamakawiwo'ole

10. Happy (Pharrell Williams - 2025)

Upbeat Tempo and Rhythm: Happy's relentlessly positive tempo and infectious rhythm create an instantly engaging soundscape, perfect for capturing attention and boosting the mood of any advertisement.

Positive and Memorable Melody: The simple yet undeniably catchy melody is highly memorable, ensuring the song sticks with viewers long after the advertisement ends, increasing brand recall.

Broad Appeal and Positive Associations: Pharrell Williams' global recognition and the song's universally upbeat nature make it suitable for a wide range of products and target demographics, ensuring positive associations with the brand.

Happy - Pharrell Williams
  • Eye of the Tiger
    11

    Eye of the Tiger

    Survivor

    1982

    Working Class Dog

  • Don't Stop Me Now
    12

    Don't Stop Me Now

    Queen

    1978

    Bohemian Rhapsody (The Original Soundtrack)

  • Stayin' Alive
    13

    Stayin' Alive

    Bee Gees

    1978

  • We Will Rock You
    14

    We Will Rock You

    Queen

    1977

    News Of The World (2011 Remaster)

  • Hall of Fame
    15

    Hall of Fame

    The Script,will.i.am

    2012

    #3

  • Ms. Jackson
    16

    Ms. Jackson

    Outkast

    1999

    Stankonia

  • On Top Of The World
    17

    On Top Of The World

    Imagine Dragons

    2012

    Night Visions (Deluxe)

  • Love On The Brain
    18

    Love On The Brain

    Rihanna

    2016

    ANTI (Deluxe)

  • Best Day Of My Life
    19

    Best Day Of My Life

    American Authors

    2014

    Oh, What A Life

  • Good Life
    20

    Good Life

    OneRepublic

    2011

    Waking Up

  • I Want It All
    21

    I Want It All

    Queen

    1989

    The Miracle (Collector's Edition)

  • Young Folks
    22

    Young Folks

    Peter Bjorn and John

    2006

    Writer's Block

  • Born To Be Wild
    23

    Born To Be Wild

    Steppenwolf

    1968

    Steppenwolf

  • Lust for Life
    24

    Lust for Life

    Iggy Pop

    1977

  • 1234
    25

    1234

    Feist

    2007

  • La Symphonie des Éclairs
    26

    La Symphonie des Éclairs

    Zaho de Sagazan

    2024

  • Sweet Disposition
    27

    Sweet Disposition

    The Temper Trap

    2008

  • Shake It Off
    28

    Shake It Off

    Taylor Swift

    2014

    1989

  • Pink Moon
    29

    Pink Moon

    Nick Drake

    1972